Expertise, common sense, studies and the ability to see beyond the obvious have helped me to evolve from designing lonely web sites and spammy emails to real marketing strategies. I've learned backwards: From the specific to the whole, from de design to the strategy, from the digital dreamland to the nasty and addictive real world rush.
It's true, I started as a naive web designer in early 90's but the love for coherence and effectiveness took me for a long journey through marketing and advertisement
After I started to understand the value and role of corporate image into the whole branding process, i developed a strange love for the creation of cool styles and looks for companies (sometimes not that cool). It's always nice to witness the birth of a good idea!... Logo design wasn't only graphic design anymore: concepts, styles, ways of talking, colours mixtures and awesome shapes, all togheter, all combined and working coherently... and we started doing that for a living
Yes, i have large experience in logo and corporate image design. I've still have a lot of things to learn and that is why i am here looking for a job after years of freelance work.
In the beggining, having a web site was cool / avant garde / excentric enough to worth the effort and the money. Very soon we were doing web sites only for the sake of it... Until the day it was not enough.
Then I started asking "What are you going to do with that web site? What do you want it for? Is there any strategy behind this?". That's when we started to think about our developments as part of marketing strategies and not as isolated efforts.
And that is what we try to do now. Technology and good designs are just tools to achieve goals, to communicate messages, to make it happen.
Now you want it into social media huh?. Well you got to be worth it, and it means you have to learn how to be emotional, authentic and to produce valuable and meaningful content. Since Internet world is about information, then you have to produce information we all want to read.
And we at the agency started helping our clientes to learn how to recopilate, write, picture, produce, share and monetize quality content... and to be part of communities where you receive as much as you GIVE.
Social Psychologist Universidad Central de Venezuela (1995).
Involved in Web Design since 1994 (In more levels than i ever wished)
Creative Advertiser and Method Designer
Passionated and tormented by details.